![]() ![]() Here's some terms you will come across as you build your Customer Journey.Īn automated route that consists of different interactions a contact will trigger as they move through it, carving out their own unique path (based on what they do or don’t do along the way).Ī visual representation of all the possible paths a contact can take in a Customer Journey.Īn event or action that adds a contact to a journey.Īny rule or action that follows a starting point in a Customer Journey. ![]() Customer Journey starting points only apply to actions or events that happen after the journey map is activated.To learn more about other email automation tools, read About Classic Automation. ![]()
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